The Public Services (Social Value) Act 2012 requires public bodies to consider how the services they commission and procure, might improve the economic, social and environmental wellbeing of the area.

ResilientMe (Blue Light) is a dedicated public sector social value initiative, established in collaboration with the UK’s police & emergency services employers. It provides unique support for over 310,000 uniformed and non-uniformed employees and their families.

Every sponsor is listed on the Social Value Register, according to the number of families benefitting from Bronze, Silver or Gold social value support. 

Additional brand marketing opportunities are built-into Silver and Gold sponsorships, specifically designed to elevate brand visibility and showcase the enhanced social value provided.

About Blue Light

Suppliers can expand their social value to include cause-related marketing… an opportunity to make an impact and serve genuine business goals too…

By choosing the Silver or Gold sponsorship option, suppliers can connect-into wider audiences and opportunities to better position their brand against the positive impact being made within the police & emergency services across the UK.

A closed audience of over 310,000 families is accessed through a unique digital community environment, with traditional digital content marketing helping target and position brands to mobile devices. Continuous media and documentary activities provide significant brand profile, and even social impact research connects brands to the publication and metrics.

Social value can be seated within the National TOMs Framework…

The aim of the National Themes, Outcomes and Measures (TOMs) Framework is to provide a minimum reporting standard for measuring social value.

The National TOMs Framework has been designed around 5 principal issues, with 20 Core Outcomes and 48 Core Measures.

All sponsors listed on the ResilientMe (Blue Light) Social Value Register are providing social value that addresses TOMs issue No.5…

Public sector facing social value managers, sales teams and brand marketing leaders can now connect-into this collaborative initiative…

To find out more, please Register here...

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